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LPR reverts to La Palette Rouge |
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Friday, 07 May 2010 |
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In April 2010, Logistic Packaging Return (LPR) changed its name to ’LPR - La Palette Rouge’. For the pallet-pooling specialist this goes beyond a mere change of direction in that it is a reaffirmation of its identity, based on its profession and the quality of its well-known product, the red pallet (la palette rouge). This new image embodies a unique commitment to sustainable development. LPR recently became the only company in the pallet-pooling sector to be awarded PEFC certification (Programme for the Endorsement of Forest Certification) by implementing a rigorous chain of custody to ensure that the wood for its pallets comes from forests that are managed ‘sustainably’. La Palette Rouge has a ‘green’ lining.
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